IVORY SOAP SPECIAL EDITION MODERN VINTAGE 10-PACK

The Ivory Soap Modern Vintage package design is inspired by a collection of original Ivory Soap packaging and advertisements ranging from the late 1800s to the early 1900s. To stand out from the visual clutter in the body wash aisle, Ivory Soap Special Edition Modern Vintage kept it simple with clean design, robust typography and a vintage-inspired color palette of crisp colors to create an instant American classic.

 

10-Pack Bar version, in Original and Aloe scent. Available exclusively at Walmart in United States.


RICHFOOD IDENTITY REDESIGN

Richfood, a Richmond, Virginia-based budget store brand, needed a redesign of their food product packaging. With this redesign, their brand is elevated to the level of name brands. The red brick color of the type connotes the very brick-ness of Richmond. Clean lines and typography along with richly emotional illustrations give a feeling of wholesomeness that evokes the spirit of the tagline, “A Richmond Original.”


PAPER MATE SUSTAINABLE PACKAGING REDESIGN

Disposable pens are normally packaged in plastic or with a blister pack—both wasteful and rarely recycled. With this redesign I stripped away all except what is necessary for a secure structure to hold the pens. The design itself is minimal—very clean, one color on the package that denotes the ink color with simple, clear typography.